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Marketing a small business online can seem daunting, especially if you’re not familiar with the digital marketing landscape. However, with the right strategy, small businesses can use various online platforms to increase their reach, build brand awareness, and drive traffic to their website. In this blog, we’ll explore some effective ways for small businesses to market themselves online as well as ways to find cash funding options to support business growth plans.
Revenue Based Financing Options for Funding Marketing Plans
While many online marketing options can be set up with little to no cash, there may still be times when marketing plans require quick access to cash. For example hiring freelancers or part time digital marketing staff; or paying for online ads can become a strain on existing cash flow. A revenue based financing company, such as Cactus Cash, may provide the small business funding you need. As a general rule, this cash funding alternative to traditional loans will advance as little as $10,000, just the right amount for your marketing expansion.
Google Business Profile (formerly known as Google My Business)
Google Business Profile is a free tool that allows small businesses to manage their online presence on Google. By creating a Google Business Profile, businesses can appear in Google’s local search results and on Google Maps. To set up a profile, all you need is a physical address and a phone number. Once your profile is verified, you can add information such as your business hours, website, and photos. You can also use Google Business Profile to gather reviews from customers and respond to their comments.
With over 2.8 billion monthly active users, Facebook is one of the most popular social media platforms in the world. Small businesses can use Facebook to create a business page and post updates, photos, and videos to engage with their audience. Facebook also offers advertising options, allowing businesses to target specific demographics and interests. Additionally, Facebook has a feature called Facebook Shops, which enables businesses to set up an online store within their Facebook page.
Yelp
Yelp is a platform that allows customers to leave reviews and ratings of local businesses. While Yelp can be challenging for businesses to manage due to its review-centric nature, it can be a powerful tool for increasing visibility and building trust with potential customers. By claiming your business on Yelp, you can respond to customer reviews, update your business information, and use Yelp’s advertising features to promote your business.
LinkedIn is a social media platform designed for professionals. Small businesses can use LinkedIn to create a company page, share industry news and updates, and connect with other professionals in their field. LinkedIn also offers advertising options, allowing businesses to target specific industries, job titles, and locations.
Email Marketing
Email marketing is a highly effective way for small businesses to stay in touch with their customers and drive traffic to their website. By collecting email addresses through a sign-up form on their website or in-store, businesses can send out newsletters, promotions, and updates to their subscribers. Email marketing platforms such as Mailchimp and Constant Contact make it easy for businesses to design and send professional-looking emails.
Google Ads
Google Ads is a pay-per-click advertising platform that allows businesses to bid on keywords related to their products or services, A business providing small business loans online, could for example use terms such as cash advances, quick cash funding, or small business loans. When someone searches for those keywords on Google, the business’ ad will appear at the top of the search results. While Google Ads can be expensive, it can be an effective way to drive targeted traffic to your website and increase sales.
Quick and Easy Access to Cash Funding with Cactus Cash
If your business is currently in need of cash funding for expansion or for launching a marketing plan, Cactus Cash can help your cash flow by infusing capital into your company. Cactus Cash does not base its decision on collateral value, not on a high FICO score, and not on the size of the owner’s financial statement. Cactus Cash offers advances between $10,000 and $500,000.
Get started today – our no-cost, no-obligation application is quick and easy – decisions are typically made within a few hours of submission and if you’re approved you’ll have the cash within three business days. Find out how much cash you can qualify for today!
In conclusion, small businesses have many options when it comes to marketing themselves online. By using platforms such as Google Business Profile, Facebook, Yelp, LinkedIn, email marketing, and Google Ads, businesses can increase their online presence, build brand awareness, and drive traffic to their website. It’s essential to choose the platforms that are best suited to your business’s needs and to create a consistent brand message across all channels. With the right strategy, including understanding how to access funds if needed, and consistent effort, small businesses can thrive in the digital marketing landscape.